Design & original artwork for various craft breweries
The re working of this label led to the creation of making 4 of this brewery's beers into a Founders' Selection. The re-coloring, re wording, and new artwork was my effort to unify these beers as they were to become a 'staple' of the bunch.
My design for a Double IPA (based on the brewery's inaugural beer which is named 'Pilot'). It was printed with a matte varnish. My original design had the A/P button as red and the center of the 'O' in the word 'AUTO' was matching and filled in red as well -to keep the image consistent and have the button in the graphic as well as in the name itself. Unfortunately I did not have the final say on this design but I think it still turned out sharp.
The full label design in Illustrator
I created artwork specifically sized to work well in social media (Facebook and Instagram) for marketing purposes. Software used: Gimp, Procreate, Illustrator.
I created the artwork and layout for this 3 brew 'Series Select' . The first one, called Amusing, features an original artwork drawn in Procreate. Edited in Gimp, then layout in Illustrator. The artwork was then sent to a printing company in Quebec specializing in spray can labelling for breweries.
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