A lovely client had requested a re-do of her business’s brochure. I went with a fresh, cleaner look. I thought the butterfly needed to be simplified and more prominent. My intent was to keep her themes but to just step to the side slightly. I altered the color/text/imagery just enough to not be jarring and to keep her identity. I approach it like refreshing a room…on a budget 🙂 You don’t throw everything out, you just clean it up, re-paint, edit, pry open the windows, allow a little bit of FRESH in.