Lanyards printed! Clean lines, bright, sharp colors.
A continuation of the work for the new recreational hockey program to be started in Perth. A lanyard, to be handed out to all participants in this program, will be accompanied by another Perth Blue Wings ‘free entry’ pass to all their home games. The lanyard was created for some extra advertising and a place to display the names of some sponsors. It also serves as a hands-on schedule with reminders of upcoming events and hockey ‘theme’ days.
These are to be printed double sided on cardstock and fit into 4″ x 6″ plastic lanyards.
The new logo was the result of a new program initiated by TeamPlayer with the assistance of the Perth Blue Wings Junior Hockey Club. With no recreational hockey program being offered in Perth, TeamPlayer has decided to offer a Sunday morning program for kids who do not want to be in minor hockey (with the costs, time commitments, and emphasis on competitiveness, many kids are left out of the sport in small towns) yet still want to learn the sport.
The name of the new program is ‘Recreational Hockey & Leadership Program for Kids!‘ and the team will be called TeamPlayer Junior Blue Wings. My job was to combine both logo’s while making a new identity for a kids program. It’s always tricky attempting to combine two logo’s which are completely different in style and color and to unify them into a new identity. I always think ‘simpler is better’. By concentrating on using the one word ‘Junior’ and the color orange found on the TP logo as the section that stands out, I think it came together. By adding the the double blue circle, taken from the Blue Wings logo, to keep it looking uniform and in one shape also tidied it up.
A print ad was made for the local newspaper (see above). The logo was used on social media to get interest and registrants -mostly on Facebook by using their advertising feature which comes at a reasonable cost. The next step is working with the local printer to get hockey jerseys and possibly a couple of coaching jackets with this logo. I will follow up with pictures when that gets accomplished.
Slight change to this client’s logo…they are branching off and adding a new speaking series in November. So, why not add a small color detail to the logo which makes it POP! I think the leaf needed to be accentuated and it really is representing ‘growth’ as the client’s ideas are evolving into something more inclusive and …well kind of means they are ‘branching out’.
Currently doing a little of everything as usual. Above is a print ad for a magazine for a client. Keeping to her new branding style I created this card both vertically and horizontally.
I will also be having my very own craft table at this conference (I confess to know little about Reiki itself) but it’s a great opportunity to show some of my work and hopefully get a few sales. My plan was to bring some prints…perhaps some Nez Perce Style necklaces…porcupine quill work…and a few Rustic Benches pieces we do (cutting boards and candle holders).
Some years back I drew this picture on a light yellow paper in black ink. Then before I thought carefully, I framed it at a good expense. Photographing it or scanning it before I did this would have been smart. But hindsight is 20/20!
It was part of a whole series of similar drawings using black and white, blank space, negative and positive space, real objects, natural objects, celestial objects, and imagined objects or beings. Most involved images interpreted from my own Mohawk background; clans, traditional clothing, myths, beliefs, common symbols and my love of the power & strength to be found in my people and the natural world (Mother Earth, animals, the sky, water, fire, etc).
By re drawing in Inkscape (a vector drawing program similar to Illustrator) I was able to play with the images. The new format allowed me to make reasonably priced copies, have the ability to re-size without losing any detail, and to add color if I chose. One would think that drawing on the computer would be a lot faster. It turns out to be somewhat more tedious and at times time consuming -a flowing whimsical thin line that grows gradually to become a thicker line made by using vectors becomes 10 times as long to sort out, were I to just grab a pencil and utilize my years of training, practice and intuition, it would be accomplished in 20 seconds!
Reiki Associates (http://www.reikiassociates.com/) contracted my services to update their business card to reflect the new look of their brochure. A two-sided, full-color card with the ability to write 3 appointment dates on the back as a handy reminder for clients.
In addition, an ad used in the Humm, for their upcoming conference. The client is going to be using a separate and distinctive logo for this reiki conference. Yet to be finalized, we used only one element from that logo, a tree, in the interim.
A lovely client had requested a re-do of her business’s brochure. I went with a fresh, cleaner look. I thought the butterfly needed to be simplified and more prominent. My intent was to keep her themes but to just step to the side slightly. I altered the color/text/imagery just enough to not be jarring and to keep her identity. I approach it like refreshing a room…on a budget You don’t throw everything out, you just clean it up, re-paint, edit, pry open the windows, allow a little bit of FRESH in.
Late Friday, June 12th, 2015, in the absolute pouring rain, I loaded the car up with my handsome date (my son Fisher), and a selection of large necklaces as well as a few smaller samples, some display stands, business cards, display cloth, and very little expectations. I was not convinced that anyone would show up in such undesirable weather, for an award ceremony celebrating fine arts and crafts, in the incredibly charming but small town of McDonald’s Corners. Did I mention it was POURING?
After driving by and then circling back, we found our way into the MERA Schoolhouse (MERA: McDonald’s Corners/Elphin Recreation and Arts) and were greeting by several friendly people. I met and chatted with Marilyn Barnett (Administrator and Assistant Secretary/Treasurer), Danny Sullivan (Head of the Board of Directors), Ankaret Dean (Artistic Director), Diana Nemiroff (former Director of Carleton University Art Gallery and senior curator at the National Gallery of Canada from 1990 to 2005), numerous potters, weavers, painters and their spouses. The little schoolhouse was displaying all forms of artwork for an upcoming weekend show on it’s walls. It quickly filled up with at least 30 folk. I was so pleasantly surprised!
I felt like I had actually WON the award that evening as everyone was so congratulatory and inquisitive. Several women purchased some necklaces and immediately wore them, seemingly proud of their find. Foodsmiths had donated some wonderful treats, wine and beer was available, and a commemorative plaque was unveiled (it was made locally by an artist who used an actual piece of old slate that was used as a blackboard from the time when children were actually taught in the school). Mr Sullivan gathered everyone around for a brief presentation of certificates and kind words along with introductions of all the contributors of the evening.
Fisher, always up for a ‘dress-up’ occassion, enjoyed the snacks and was helpful in taking photo’s for me. All in all, a great experience and reminder that ‘artistically bent’ folk need to be supported, engaged with, and partied with OFTEN 😉
“The MERA Award, which is given every two years, was conceived and made possible by a generous donation by Lanark Highlands’ residents Chris and David Dodge to the Perth and District Community Foundation, which manages the funds. Recognizing MERA’s important contribution to the arts community, the Dodges chose MERA to select the Award winners.” -MERA website.