Design & original artwork for various craft breweries
I created the artwork and layout for this 3 brew 'Series Select' . The first one, called Amusing, features an original artwork drawn in Procreate. Edited in Gimp, then layout in Illustrator. The artwork was then sent to a printing company in Quebec specializing in spray can labelling for breweries.
I created the artwork and layout for this 3 brew 'Series Select' . The first one, called Amusing, features an original artwork drawn in Procreate. Edited in Gimp, then layout in Illustrator. The artwork was then sent to a printing company in Quebec specializing in spray can labelling for breweries.
I created artwork specifically sized to work well in social media (Facebook and Instagram) for marketing purposes. Software used: Gimp, Procreate, Illustrator.
The full label design in Illustrator
My design for a Double IPA (based on the brewery's inaugural beer which is named 'Pilot'). It was printed with a matte varnish. My original design had the A/P button as red and the center of the 'O' in the word 'AUTO' was matching and filled in red as well -to keep the image consistent and have the button in the graphic as well as in the name itself. Unfortunately I did not have the final say on this design but I think it still turned out sharp.
The re working of this label led to the creation of making 4 of this brewery's beers into a Founders' Selection. The re-coloring, re wording, and new artwork was my effort to unify these beers as they were to become a 'staple' of the bunch.
This was my concept from start to finish. Based on the historical accounts of Samuel Weatherhead I created the concept, artwork, name and description.
This was my work on completely re-designing the original artwork which was found to be too 'busy' (which rendered the description almost unreadable). My concept was to simplify the artwork as well as add the acronym 'LA' which everyone had quickly begun to call this beer anyhow (there was a problem with patrons forgetting the name or being unable to pronounce it easily). I thought this solution helped keep the original idea intact but made it more visually appealing and 'pronunciation friendly'!
This label was a project on re-designing the colors (along with making it part of the Founders' Selection) to better suit the beer style. Previously the label was orange which did not correlate with the color, flavour or aroma of the Brown Ale beer.
This concept derived from the brewery's efforts to give back to the community and to honour the Essential Services providers amongst us. I chose masking tape to signify the hard work (with what tools and knowledge was available during an uncertain time) that was holding together the essential services that were helping keep everyone, fed, safe, protected and informed during the pandemic.
Although the original design was not mine, I re worked the colors and overhauled the artwork to be in line with the brewery's branding concept. Finalizing the brewery's branding to be consistent was making it easier to convey in social media. Consistent and more readable type, simplifying the logo, sizing of graphics and the addition of their full web and street address has made their look more appealing.
Just a sample I was playing with using my own photography. This concept available, just contact me!
Another sample using my own original artwork . I am able to create drawings, illustrations, paintings, etc, of various styles to use in the design of any label. This concept available, just contact me!
Another sample using my own original artwork. I am able to create drawings, illustrations, paintings, etc, of various styles to use in the design of any label. This concept and artwork available, just contact me!
This design was scrapped but I thought it made more sense in that it was a clearer representation of the idea of this beer. Auto Pilot was a recipe which was the same as the original Pilot, just more of it (stronger flavours and more alcohol content). The small plane graphic was leaving a trail of smoke (or revealing the original label of Pilot which is a dark grey) that referenced the beer it was re creating. I also preferred the button to be red (as it matched the red button created in the name). I discovered in my research, that many auto pilot buttons are painted red to signify their importance. I also preferred the plane graphic detail bc it used the valuable real estate that is a label more creatively. Turning the beer (remember that labels are seen on a 3D object and not flat) while drinking it gave you something to look at.
I created the artwork and layout for this 3 brew 'Series Select' . This second one, called Amused, features an original artwork drawn in Procreate. Edited in Gimp, then layout in Illustrator. The artwork was then sent to a printing company in Quebec specializing in spray can labelling for breweries.
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