Design & original artwork for various craft breweries
This was my concept from start to finish. Based on the historical accounts of Samuel Weatherhead I created the concept, artwork, name and description.
The full set of Muse together, all original artwork.
Artwork: Another label design for the Society of Beer Drinking Ladies.
This design was scrapped but I thought it made more sense in that it was a clearer representation of the idea of this beer. Auto Pilot was a recipe which was the same as the original Pilot, just more of it (stronger flavours and more alcohol content). The small plane graphic was leaving a trail of smoke (or revealing the original label of Pilot which is a dark grey) that referenced the beer it was re creating. I also preferred the button to be red (as it matched the red button created in the name). I discovered in my research, that many auto pilot buttons are painted red to signify their importance. I also preferred the plane graphic detail bc it used the valuable real estate that is a label more creatively. Turning the beer (remember that labels are seen on a 3D object and not flat) while drinking it gave you something to look at.
Another sample using my own original artwork. I am able to create drawings, illustrations, paintings, etc, of various styles to use in the design of any label. This concept and artwork available, just contact me!
Another sample using my own original artwork . I am able to create drawings, illustrations, paintings, etc, of various styles to use in the design of any label. This concept available, just contact me!
Just a sample I was playing with using my own photography. This concept available, just contact me!
Although the original design was not mine, I re worked the colors and overhauled the artwork to be in line with the brewery's branding concept. Finalizing the brewery's branding to be consistent was making it easier to convey in social media. Consistent and more readable type, simplifying the logo, sizing of graphics and the addition of their full web and street address has made their look more appealing.
Society of Beer Drinking Ladies needed some artwork for thier new collaboration brew which used the beautiful hibiscus flower. I can't wait to see these cans in person (they will be available across Ontario in the LCBO and select Beer Stores!
Original artwork, layout and design for craft brewery label
This was my work on completely re-designing the original artwork which was found to be too 'busy' (which rendered the description almost unreadable). My concept was to simplify the artwork as well as add the acronym 'LA' which everyone had quickly begun to call this beer anyhow (there was a problem with patrons forgetting the name or being unable to pronounce it easily). I thought this solution helped keep the original idea intact but made it more visually appealing and 'pronunciation friendly'!
I created the artwork and layout for this 3 brew 'Series Select' . The first one, called Amusing, features an original artwork drawn in Procreate. Edited in Gimp, then layout in Illustrator. The artwork was then sent to a printing company in Quebec specializing in spray can labelling for breweries.
The re working of this label led to the creation of making 4 of this brewery's beers into a Founders' Selection. The re-coloring, re wording, and new artwork was my effort to unify these beers as they were to become a 'staple' of the bunch.
All original design and artwork for an Irish Red Ale label 'cRAVEN RED'.
The full label design in Illustrator
I created artwork specifically sized to work well in social media (Facebook and Instagram) for marketing purposes. Software used: Gimp, Procreate, Illustrator.
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