The new logo was the result of a new program initiated by TeamPlayer with the assistance of the Perth Blue Wings Junior Hockey Club. With no recreational hockey program being offered in Perth, TeamPlayer has decided to offer a Sunday morning program for kids who do not want to be in minor hockey (with the costs, time commitments, and emphasis on competitiveness, many kids are left out of the sport in small towns) yet still want to learn the sport.
The name of the new program is ‘Recreational Hockey & Leadership Program for Kids!‘ and the team will be called TeamPlayer Junior Blue Wings. My job was to combine both logo’s while making a new identity for a kids program. It’s always tricky attempting to combine two logo’s which are completely different in style and color and to unify them into a new identity. I always think ‘simpler is better’. By concentrating on using the one word ‘Junior’ and the color orange found on the TP logo as the section that stands out, I think it came together. By adding the the double blue circle, taken from the Blue Wings logo, to keep it looking uniform and in one shape also tidied it up.
A print ad was made for the local newspaper (see above). The logo was used on social media to get interest and registrants -mostly on Facebook by using their advertising feature which comes at a reasonable cost. The next step is working with the local printer to get hockey jerseys and possibly a couple of coaching jackets with this logo. I will follow up with pictures when that gets accomplished.
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